Somethings never change.
What was blindingly obvious to Sergey Brin and Larry Page when they started tinkering about in their Garage was as true then, as it is today. The need to communicate, information, experience and knowledge are what drives the internet.
Traffic the ultimate key needed to open doors to the opportunities that are waiting on the net.
What was not so blindingly obvious though, was how they would change the way everything is done. How it would evolve and vest such enormous power and responsibility in the hands of so few.
But these were changes which at the same time, have also given us almost free access to all the tools we need. Tools to challenge and compete with all the biggest global corporate monopolies that dictate everything we do, what we buy and what we think.
So if things are not quite what we would like them to be, we as individuals only have ourselves to blame. We can, we should be doing more. Building virtual word of mouth information hubs where we share our experience. Where we facilitate the exchange of skills and know how and the first step is to start learning how to use those tools.
Then to to show others that we can change the future.