Damned if you do, damned if you don’t. Where does it take one
You don’t want to be the next Amazon or Facebook or Tik Tok infuencer. Too much pressure. Too much hype, double speak. Far more sensible simply to be you. Free of the burden that comes with being ‘responsible’.
Twenty years ago I sold a company that was grown from scratch. A responsibility for four hundred staff and God only knows, how many clients. Something that I have had to remind myself, on more than one occasion, that was not fun.
Never to be repeated.
At the time I swore I would not employ another person for as long as I live and off I went; to fish on the net.
But like most fisherman, the tales I have, are about the ones that got away.
There are no shortcuts. Most ideas have already been tried and very few ever succeed. Despite this, over the years, I have gained a wealth of experience and built a hobby into a small home run business..
Experience I have to share.
It is the way the internet works. The story of the Greek Fisherman and the American Tourist.
As most of us do, I spend a lot of time looking for the stuff. Searching and scouring the net for this and that.
Turning page after page. Taking wrong turns, missing what should be obvious until I trip over the one link I need. Generating traffic, clicks and hits. The very stuff that drives the web and adds value to all we do.
Information and know-how that we could share. We have all the tools we need to make it happen. To offer a service. To make ourselves useful. To add value, improve and grow a resource we all use.
Local knowledge, local experts, local advice and assistance – Web Guides
Somethings never change.
What was obvious to Sergey Brin and Larry Page when they started tinkering about in their Garage, was as true then as it is today. The need to communicate; information, experience and knowledge. The very stuff that drives the internet.
Questions searching for answers.
Targeted quality traffic. The ultimate key needed to open doors to the opportunities that are waiting on the net.
What was not so blindingly obvious though, was how what they were doing would change the way everything gets done. How it would evolve and vest such enormous power and responsibility in the hands of so few.
But at the same time changes which have also given all of us, almost free access, to every tool we might ever need. Tools to challenge and compete. The means and the ability to influence everything we do, what we buy and what we think.
So if things are not quite what we would like them to be, we being who we are, are the ones responsible or who are supposed to be responsible, only have ourselves to blame. We can, we should be doing more. Building virtual word of mouth information hubs to share our experience. Where we facilitate the exchange of skills and know how and to do that, the first step is to start sharpening those tools.
To demonstrate that we can change whatever can be changed.
I experienced a problem with one of my Add On domains. Every time I tried updating I would get locked out. This we sort of resolved by deactivating the Mod_Secuity setting.
But there was still a problem. I couldn’t upload an image until I figured out that I needed to upgrade to the latest version of php installed on the server.
A little thing that takes up way too much time to sort out.
There is a section on the Dashboard called Site Health which lists any exceptions that have been noted. Something I have never bothered with. But I looked at it and discovered I was running on a version of php which was out dated. This took me to Cpanel/Software where I clicked on Select PHP Version.
The last one was native 7.2 which I shied away from and selected 7.4 instead. I am not sure why nor what the implications are. Nor do I know why I then pressed Reset Defaults. But it appeared to work. Site Health changed to Good.
But I still couldn’t upload pictures.
They were apparently too big. From what I understood there was 2 meg limit in the WordPress settings and I had already resized the images I was working with. What I didn’t know was that there is server setting in Cpanel under the PHP Version which I needed to edit after clicking Options and scrolling down to the last field.
We have to get our two boys into school in the UK. But itgets a little complicated. Particularly with our eldest son who is seventeen and who has not sat the GCSE’s which he needs to get into College.
Another long term project digging out the information that should be easier to find than it is and archiving it on a couple of workshop sites.
Home schooling options as well the steps one needs to take to get the boys placed in a school and how they are going to catch up what is now two years of formal schooling.
What is a Sales Funnel? An Income Funnel? Terms being bandied about with gay abandon by those with all the answers.
The latest and the greatest internet scoop, if they are to be believed. A strategy anyone can use to accumulate wealth beyond ones wildest dreams.
Sadly I am a slow learner. Shuffling slowly behind the crowd wondering what the hell is going on.
Apparently the “definition of the sales funnel (also known as a revenue funnel or sales process) refers to the buying process that companies lead customers through when purchasing products. A sales funnel is divided into several steps, which differ depending on the particular sales model.”
Nothing particularly remarkable in that.
It is just another reinvented strategy. A sales strategy which I have never been particularly good at and the reason, I am stuck somewhere between points two and three.
The point at which I lose it.
Then there is the fourth phase. The Decision phase. Impulse buying. The point at which I would argue, the internet is supposed to changing lives for the better.
But it is not.
I always understood that the world wide web is supposed to be an information super highway, giving us access to everything we need to make rational decisions. It is not supposed to get mangled and twisted into a modern day version of the age old “Chain Letter” phenomena.
A flaw that can’t be blamed on the internet. Nor the advent of smart phones and technology.
It is us.
It is how we are, how we relate. How we focus and how we use the tools that are available to us that determines the outcome.
If we want to change the way things are, we are the first, that need to change. We need to re-look at and understand what we, so blithely, refer to as free enterprise. What we understand as freedom and what we understand as enterprise. We need to understand the difference between socialism, social enterprise and free markets.
We can easily build a small business that can be run from home with the tools we have. Many have already done it. It is possible to build an online business and wealth beyond ones wildest dreams. But nothing will ever change unless we start making some radical changes to the way we think and we should start by evaluating Googles rather trite dictum of “do no evil”.
There are too few, who understand that the internet is nothing more than a handy tool that has been left lying around, waiting for someone to use. There are too few, who understand that the key to using the net, is understanding, the importance of a sense of community.
Tick off those two boxes and you will be opening doors in no time