Somethings never change.
What was blindingly obvious to Sergey Brin and Larry Page when they started tinkering about in their Garage, was as true then as it is today. The need to communicate; information, experience and knowledge. The very stuff that drives the internet.
Questions searching for answers.
Targeted quality traffic. The ultimate key needed to open doors to the opportunities that are waiting on the net.
What was not so blindingly obvious though, was how what they were doing would change the way everything gets done. How it would evolve and vest such enormous power and responsibility in the hands of so few.
But at the same time changes which have also given all of us, almost free access, to every tool we might ever need. Tools to challenge and compete. The means and the ability to influence everything we do, what we buy and what we think.
So if things are not quite what we would like them to be, we being who we are, are the ones responsible or who are supposed to be responsible, only have ourselves to blame. We can, we should be doing more. Building virtual word of mouth information hubs to share our experience. Where we facilitate the exchange of skills and know how and to do that, the first step is to start sharpening those tools.
To demonstrate that we can change whatever can be changed.