Work at home

Twenty years ago I sold a company that was grown from scratch.  A responsibility for four hundred staff and God only knows, how many clients. Something that I have had to remind myself, on more than one occasion,  that was not fun.

Never to be repeated.

At the time I swore I would not employ another person for as long as I live and off I went; to fish on the net.

But like most fisherman, the tales I have, are about the ones that got away.

There are no shortcuts. Most ideas have already been tried and very few ever succeed. Despite this, over the years, I have gained a wealth of experience and built a hobby into a  small home run business..

Experience I have to share.

It is the way the internet works. The story of the Greek Fisherman and the American Tourist.

 

 

Indexing

Traditional boerewors – Index pages appear to getting indexed rather than regional lists

Scotland (not indexed) – Removed menu links in the footer (no change 7/5). No Index 7/5

Northern Ireland (indexed) – Removed menu links in the footer and no indexed ‘Recommendations’ (no change 7/5)

South East England (indexed) – Removed menu links in the footer and no indexed ‘Recommendations’ (no change 7/5) Hampshire indexed and has a footer link to SE but so does West Sussex which is not indexed. No index South East England 7/5

East England (indexed 7/5) – Links in place  x1 post indexed x2 adjacent posts de-indexed (Previous and Next links? No pagination for canonical pages swoitched off?) Otherwise no clue

 

Indexing is a cat and mouse game.

Google is continually changing it’s algorithim to try and stay away one step ahead of the multitude of keyboard fanatics that are doing whatever they can to get into the top rankings. Originally Google came up with the idea of Page Rank. This to try and keep them happy. To give them something to obsess about which had nothing to do with anything.

However as the noise reached fever pitch Google had no option other than to quietly drop it. The grift became an embarassment and the metric became an ethical hadache for a corporation that started with the lofty ideal of ‘do no evil.

Nothing has changed however. Such is the mass appeal for disinformation and the need to mask the simplicity of what is a tool that should be accessable to all.

The latest hurdle that has been introduced is a duplicate content filter and god only knows how the brilliant minds at Google have figured this one out. Post gets indexed one month and de-indexed the next. Frustrating……,..

Local Know-How

As most of us do,  I spend a lot of time looking for the stuff.  Searching and scouring the net for this and that.

Turning page after page. Taking wrong turns, missing what should be obvious until I trip over the one link I need. Generating traffic, clicks and hits.  The very stuff that drives the web and adds value to all we do.

Experience.

Information and know-how that we could share. We have all the tools we need to make it happen.  To offer a service. To make ourselves useful. To add value, improve and grow a resource we all use.

Local knowledge, local experts, local advice and assistance – Web Guides

Mobile usability alerts

Way out of my depth here.

Am getting mobile usability alerts for one obscure page on On the Coals. Understand it should have something to do with the template and the settings. So I have installed Neve which is supposed to be mobile friendly and have fiddled with the settings under Header layout – Title alignment. Although I am not sure what that does or does not do.   Makes no difference to what I see on the laptop.

At the same time I have installed Neve on Kids at Play and Great British Banger.  As these two sites are on the same server and search console dashboard and have or I think had the same problem. But have not edited any of the settings.

I think had because after interogating the Search Console I see no mention of mobile usability problems. What I did find on Great British Banger were references to the Photographers pages I removed. This prompted me to submit a blanket removal request for /commercial-photographers-in-the-uk/

I also found two urls that ‘have been crawled’ but not indexed.

How, once again, I have absolutely no idea. The one greatbritishbanger.co.uk/premium-cumberland-sausages-in-the-uk/artisan-gourmet-sausages-in-the-south-of-england/ is a double up of two existing urls. Both of which are indexed. However the extension artisan gourmet reads gourmet artisan in the live post.

Similarly  with greatbritishbanger.co.uk/the-english-sausage/legges-of-bromyard-artisan-sausages/ I have no idea where the add on legges-of-bromyard-artisan-sausages/ comes from.

 

 

Just a tool

There are too few, who understand that the internet is nothing more than a handy tool that has been left lying around, waiting for someone to use. There are too few, who understand that the key to using the net, is understanding, the importance of a sense of community.

Tick off those two boxes and you will be opening doors in no time

 

Keeping it simple

Sales Funnel? An Income Funnel? Terms being bandied about with gay abandon by those with all the answers.

The latest and the greatest internet scoop, if they are to be believed. A strategy anyone can use to accumulate wealth beyond ones wildest dreams.

Sadly I am a slow learner.

Shuffling slowly behind the crowd wondering what the hell is going on. Apparently the “definition of the sales funnel (also known as a revenue funnel or sales process) refers to the buying process that companies lead customers through when purchasing products. A sales funnel is divided into several steps, which differ depending on the particular sales model.”

Nothing particularly remarkable in that.

It is just another reinvented strategy. A sales strategy which I have never been particularly good at and the reason, I am stuck somewhere between points two and three.

The point at which I lose it.

Then there is the fourth phase. The Decision phase. Impulse buying. The point at which I would argue, the internet is supposed to changing lives for the better.

But it is not.

I always understood that the world wide web is supposed to be an information super highway, giving us access to everything we need to make rational decisions. It is not supposed to get mangled and twisted into a modern day version of the age old “Chain Letter” phenomena.

A flaw that can’t be blamed on the internet. Nor the advent of smart phones and technology.

It is us.

It is how we are, how we relate. How we focus and how we use the tools that are available to us that determines the outcome.

If we want to change the way things are, we are the first, that need to change. We need to re-look at and understand what we, so blithely, refer to as free enterprise. What we understand as freedom and what we understand as enterprise. We need to understand the difference between socialism, social enterprise and free markets.

We can easily build a small business that can be run from home with the tools we have. Many have already done it. It is possible to build an online business and wealth beyond ones wildest dreams. But nothing will ever change unless we start making some radical changes to the way we think and we should start by evaluating Googles rather trite dictum of “do no evil”.

Uploading images

I experienced a problem with one of my Add On domains.  Every time I tried updating I would get locked out. This we sort of resolved by deactivating the Mod_Secuity setting.

But there was still a problem. I couldn’t upload an image until I figured out that I needed to upgrade to the latest version of php installed on the server.

A little thing that takes up way too much time to sort out.

There is a section on the Dashboard called Site Health which lists any exceptions that have been noted. Something I have never bothered with.  But I looked at it and discovered I was running on a version of php which was out dated. This took me to Cpanel/Software where I clicked on Select PHP Version.

The last one was  native 7.2 which I shied away from and selected 7.4 instead. I am not sure why nor what the implications are. Nor do I know why I then pressed Reset Defaults. But it appeared to work. Site Health changed to Good.

But I still couldn’t upload pictures.

They were apparently too big. From what I understood there was 2 meg limit in the WordPress settings and I had already resized the images I was working with. What I didn’t know was that there is server setting in Cpanel under the PHP Version which I needed to edit after clicking Options and scrolling down to the last field.